Cultural Intelligence
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Highsnobiety · WWD · BoF · Hypebeast · i-D
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Weekly Archive
How-To
Update Guide
Every week, 3 steps
1
Create a new JSON data file
Duplicate the most recent file in
data/. Rename with the Monday date: trends-YYYY-MM-DD.json. Edit all fields.{
"week": "2026-05-22",
"velocity": 74, ← 0–100: how fast this trend is accelerating
"relevance": 82, ← 0–100: relevance to BrandX
"conversation_scale": 88, ← 0–100: volume of social conversation
"brand_fit": "high", ← "high" | "medium" | "low"
// Deep dive fields (all optional — render only when present)
"storylines": [
{ "size": "major", "title": "...", "body": "...", "volume": 82 },
{ "size": "major", "title": "...", "body": "...", "volume": 71 },
{ "size": "niche", "title": "...", "body": "...", "volume": 34 },
{ "size": "niche", "title": "...", "body": "...", "volume": 21 }
],
"top_voices": [
{ "quote": "...", "name": "...", "handle": "...", "impressions": "48.2k", "platform": "Twitter / X" }
],
"communities": [
{ "name": "...", "description": "...", "platforms": ["Instagram", "Discord"] }
],
"explore_partners": ["arc-teryx", "new-balance"] ← brand IDs from brand_partners array
}
2
Update manifest.json
Add the new entry to the top of the
"weeks" array in data/manifest.json.{
"id": "2026-05-22",
"label": "Week of May 22, 2026",
"file": "data/trends-2026-05-22.json",
"published": "2026-05-22",
"note": "Short description of this edition"
}
3
Push to GitHub
Commit both files. Vercel auto-deploys within ~60 seconds.
Explore tab deep-dive fields (per trend, all optional)
storylines : Array of 4 objects. "size": "major" | "niche". "volume": 0–100.
top_voices : Array of 1–3 voice objects with quote, name, handle, impressions, platform.
communities : Array of 1–3 community objects with name, description, platforms array.
explore_partners: Array of brand IDs (matching brand_partners[].brand lowercased, hyphenated).
If absent, the section shows all brand_partners for this week.
Cultural Calendar
Cultural Calendar
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