Cultural Intelligence
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Highsnobiety · WWD · BoF · Hypebeast · i-D
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Weekly Archive
How-To
Update Guide
Every week, 3 steps
1
Create a new JSON data file
Duplicate the most recent file in
data/. Rename with the Monday date: trends-YYYY-MM-DD.json. Edit all fields.{
"week": "2026-05-22",
"velocity": 74, ← 0–100: how fast this trend is accelerating
"relevance": 82, ← 0–100: relevance to BrandX
"conversation_scale": 88, ← 0–100: volume of social conversation
"brand_fit": "high", ← "high" | "medium" | "low"
// Deep dive fields (all optional — render only when present)
"storylines": [
{ "size": "major", "title": "...", "body": "...", "volume": 82 },
{ "size": "major", "title": "...", "body": "...", "volume": 71 },
{ "size": "niche", "title": "...", "body": "...", "volume": 34 },
{ "size": "niche", "title": "...", "body": "...", "volume": 21 }
],
"top_voices": [
{ "quote": "...", "name": "...", "handle": "...", "impressions": "48.2k", "platform": "Twitter / X" }
],
"communities": [
{ "name": "...", "description": "...", "platforms": ["Instagram", "Discord"] }
],
"explore_partners": ["arc-teryx", "new-balance"] ← brand IDs from brand_partners array
}
2
Update manifest.json
Add the new entry to the top of the
"weeks" array in data/manifest.json.{
"id": "2026-05-22",
"label": "Week of May 22, 2026",
"file": "data/trends-2026-05-22.json",
"published": "2026-05-22",
"note": "Short description of this edition"
}
3
Push to GitHub
Commit both files. Vercel auto-deploys within ~60 seconds.
Explore tab deep-dive fields (per trend, all optional)
storylines : Array of 4 objects. "size": "major" | "niche". "volume": 0–100.
top_voices : Array of 1–3 voice objects with quote, name, handle, impressions, platform.
communities : Array of 1–3 community objects with name, description, platforms array.
explore_partners: Array of brand IDs (matching brand_partners[].brand lowercased, hyphenated).
If absent, the section shows all brand_partners for this week.
Moment Intelligence
Cultural Calendar
Fixed moments are confirmed dates on the cultural calendar. We'll continue to update the calendar monthly as events are announced and confirmed.
Fixed event
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